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Why Shoppers Love Post-Purchase Ads—And How You Can Win

The post-purchase moment is an untapped opportunity to drive revenue, engagement, and customer lifetime value.

We surveyed 1,000+ US adults to reveal what works and what they want from post-purchase ads.

WHAT’S INSIDE

🔹 How shoppers really feel about post-purchase ads

🔹 Key factors driving engagement and conversions

🔹 Proven strategies to drive loyalty and repeat purchases

 
KEY FINDINGS
2 in 3 shoppers who see non-endemic post-purchase ads every time they shop believe they improve the shopping experience​
3 in 5 shoppers who converted on a post-purchase offer discovered a new product or service that they love
88% of shoppers who say post-purchase ads improve the shopping experience through personalization are likely to return
Post-Purchase Ad Example

WHY IT MATTERS

Post-purchase ads offer a seamless solution that integrates easily into your retail media network or standalone commerce media strategy. 

  • Unlock incremental revenue without disrupting the customer journey
  • Delight shoppers with personalized, relevant offers
  • Strengthen loyalty, retention, and customer lifetime value
SEE IT IN ACTION
Sportswear Case Study

27% LTV Growth for a Leading Sportswear Brand

DTC Brand Case Study

40% More Revenue per Session for a DTC Apparel Brand

Ticketing Case Study

100% Seamless Tech Integration for a Ticketing Site

About Fluent

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.