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With projections to drive $1.3 billion in enterprise value by 2026, commerce media is redefining the way businesses engage with their audiences throughout the customer journey.

We've conducted an in-depth survey with the AdExchanger audience to delve into one of the most dynamic sectors of digital advertising: Commerce Media and Retail Media Networks (RMNs).

What you can expect:

  • Investment trends in commerce media and RMNs
  • Key priorities and challenges in commerce media
  • Includes both demand- and supply-side viewpoints


of advertisers and agencies will increase their commerce media budget in 2024

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of advertisers and agencies will have a commerce media strategy in place by 2025

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of publishers and retailers report positive customer responses to commerce ads