With projections to drive $1.3 billion in enterprise value by 2026, commerce media is redefining the way businesses engage with their audiences throughout the customer journey.
We've conducted an in-depth survey with the AdExchanger audience to delve into one of the most dynamic sectors of digital advertising: Commerce Media and Retail Media Networks (RMNs).
What you can expect:
- Investment trends in commerce media and RMNs
- Key priorities and challenges in commerce media
- Includes both demand- and supply-side viewpoints
67%
of advertisers and agencies will increase their commerce media budget in 2024
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84%
of advertisers and agencies will have a commerce media strategy in place by 2025
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89%
of publishers and retailers report positive customer responses to commerce ads